In a radio spot titled ‘Directions’, a man and his girlfriend ask for directions. While his girlfriend is confused, the man remembers every step of the complex directions, presumably because he drinks Brands Essence of Chicken.
The English-language ad is airing on Mix and LiteFM radio stations. It is part of the ‘Stay alert, stay ahead’ series conceptualised by Lowe, which won the business last year (Media, 30 November).
New data shows a 50 per cent increase in sales volume for Brand’s Essence of Chicken compared to the same period last year, according to Lowe, with market share up eight per cent, from 72 to 80 per cent.
