SINGAPORE: Lowe Lintas & Partners has moved its regional
headquarters from Hong Kong to Singapore.
Frans Bergman, Lowe's regional finance director, has moved south, while
Ronald Yue, regional chief executive officer, who was unwilling to
relocate, will take on the role of consultant to help the agency expand
into China.
Asit Mehra, previously Lowe's global category director for Unilever in
London, has been appointed Asia-Pacific vice-president.
"We had four people in Singapore with regional roles so it made sense to
relocate Frans than to move everyone else to Hong Kong," said Caroline
Slocombe, Asia-Pacific regional business director.
Cost reduction was the other reason for having a single regional
office.
Regional personnel in Singapore are also abandoning their separate
premises in Trans Street and moving into the Lowe agency building on
Beach Road, which recently retrenched four staff.
