Lowe Lintas Indonesia aced the competition to pick up the Best of
the Best trophy for a Unilever campaign in the fourth ActMedia Asia
in-store creative awards.
The Clear Anti-Dandruff Shampoo creative featured a motion sensor built
into store shelves displaying the brand. Activated by in-store traffic,
the sensor serenaded consumers with the jingle, "Who's Afraid of
Dandruff".
It beat about 500 entries, which were submitted from across Asia,
including Hong Kong, Singapore and Taiwan, for the prize.
Lowe Lintas Thailand won the Integrated High Impact Campaign award,
again for Unilever, for a bar soap promotion which used a
three-dimensional prop. Points were awarded for both concept ingenuity
and the consumer opportunity to experience in-store campaigns'
creativity.
