Lowe Lintas beats rivals for in-store creativity award
<p>Lowe Lintas Indonesia aced the competition to pick up the Best of </p><p>the Best trophy for a Unilever campaign in the fourth ActMedia Asia </p><p>in-store creative awards. </p><p><BR><BR> </p><p>The Clear Anti-Dandruff Shampoo creative featured a motion sensor built </p><p>into store shelves displaying the brand. Activated by in-store traffic, </p><p>the sensor serenaded consumers with the jingle, "Who's Afraid of </p><p>Dandruff". </p><p><BR><BR> </p><p>It beat about 500 entries, which were submitted from across Asia, </p><p>including Hong Kong, Singapore and Taiwan, for the prize. </p><p><BR><BR> </p><p>Lowe Lintas Thailand won the Integrated High Impact Campaign award, </p><p>again for Unilever, for a bar soap promotion which used a </p><p>three-dimensional prop. Points were awarded for both concept ingenuity </p><p>and the consumer opportunity to experience in-store campaigns' </p><p>creativity. </p><p><BR><BR> </p>