Lowe Lintas and Enterprise snag Four Seasons

<p>SINGAPORE: The Four Seasons, which has 13 hotels in Asia-Pacific, </p><p>has appointed Lowe Lintas & Partners (LL&P) and Enterprise IG to its </p><p>regional advertising and design/direct marketing accounts </p><p>respectively. </p><p><BR><BR> </p><p>LL&P pitched against Ogilvy & Mather and M&C Saatchi, the incumbent on </p><p>the ad account. Mahita Geekie, the hotel chain's manager of corporate </p><p>communications, said M&C had little chance of staying on because it </p><p>works for Hong Kong's Mandarin Oriental Hotel, representing a conflict </p><p>as Four Seasons plans to open a property in the city next year. She said </p><p>even though the chain was happy with M&C, it became apparent it was </p><p>unwilling to stop working on the other hotel. </p><p><BR><BR> </p><p>Enterprise IG pitched against FutureBrand for the below-the-line </p><p>account, which Batey Ads resigned early last month. </p><p><BR><BR> </p><p>Geekie and Susan Helstab, the hotel group's senior vice-president </p><p>corporate marketing, had to make a quick decision because the company is </p><p>launching a campaign early next year to promote a new hotel in </p><p>Shanghai. </p><p><BR><BR> </p><p>"When Batey Ads told us they were resigning our account, it threw </p><p>everything off because we were just about to brief them to do work on </p><p>this campaign," said Geekie. </p><p><BR><BR> </p><p>Agencies were briefed on October 17 and had to present on October </p><p>26. </p><p><BR><BR> </p><p>Work for the chain mostly involves adapting creative work from the </p><p>US. </p><p><BR><BR> </p><p>Media will continue to be bought through Starcom in the US although </p><p>individual hotels may book some of their own ads through LL&P's shop </p><p>Initiative Media. </p><p><BR><BR> </p>