"Nothing will change as far as client services is concerned," said Gary Chi, general manager of Lowe Taiwan, will retain that title and also serve as assistant to the CEO of McCann Erickson Taiwan.
“I will be the man responsible to insure that the backend integration will proceed smoothly,” said Chi.
“I will be the man responsible to insure that the backend integration will proceed smoothly,” said Chi.
Lowe and McCann occupy offices in the same building in Taipei. Lowe will keep all creative and account staff, but there will be an ongoing review of employees in backend.
Lowe’s clients in Taiwan include Johnson & Johnson, Wyeth Consumer Health, William Grant & Sons. In recent pitches, Lowe won Mode Maire, Taiwan’s third largest lingerie maker, and the soy sauce and instant noodle accounts of VeWong.