Lowe extends grasp on Clinic Clear task

Lowe Worldwide and MindShare have been tapped for the roll-out of Unilever's Clinic Clear haircare ange in Singapore and Malaysia. Lowe currently handles the creative accounts in Clinic Clear's other markets - Thailand, Indonesia, Vietnam and India - while MindShare was appointed locally. An integrated campaign kicked off earlier this month in Malaysia, while a blitz of activities will launch shortly in Singapore, including roadshows, TVCs, ambient and print advertising. David Lim, business director at Unilever Singapore said: "There is a growing opportunity for scalp-related hair products, due to factors such as stress, poor diet, environment and so on." He cited a 2006 Milward Brown haircare survey which found dandruff to be one of the top three hair concerns expressed by Singaporeans.

by | 08/09/2006

Lowe Worldwide and MindShare have been tapped for the roll-out of Unilever's Clinic Clear haircare ange in Singapore and Malaysia.

Lowe currently handles the creative accounts in Clinic Clear's other markets â€” Thailand, Indonesia, Vietnam and India â€” while MindShare was appointed locally. An integrated campaign kicked off earlier this month in Malaysia, while a blitz of activities will launch shortly in Singapore, including roadshows, TVCs, ambient and print advertising.

David Lim, business director at Unilever Singapore said: "There is a growing opportunity for scalp-related hair products, due to factors such as stress, poor diet, environment and so on."

He cited a 2006 Milward Brown haircare survey which found dandruff to be one of the top three hair concerns expressed by Singaporeans.