Lovichit joins from Thailand’s Central Retail Corporation, where she was vice-president, media and marketing communications. He replaces Somyot Chairat, who is expected to shift to another role within the IPG network in Thailand.
Cressall said: “In-depth, client-based work on consumer engagement, plus her agency experience, means Pishasinee has special credentials for media leadership and we are looking forward to her involvement with our Thai clients and as a member of the regional UM team."
Lovichit oversaw Central Retail Corporation's marketing activities since 2004. Prior to that she was a business director at OMD Thailand following a stint as media director at Starcom Thailand. She started her career at Dentsu Young & Rubicam where she was media planning manager.
