The company will launch online lottery products under the Dhan Dhana Dhan brand.
The account is expected to bill more than US$12 million.
Triton pitched against J. Walter Thompson India and Grey Worldwide, while MindShare shot past MediaCom and Triton.
Rajan Kaicker, chief executive, Dhan Dhana Dhan Infotainment, said: "With the signing on of dealers and all systems in place, we are on course to launch in the beginning of July."
In the initial phase, Dhan Dhana Dhan lotteries will be launched in two north-eastern states - Arunachal Pradesh and Meghalaya of the country.
Dhan Dhana Dhan will compete against the Essel Group's Playwin Infravest and Fortune Lotto lottery, promoted by Computer Aided Information and Research Services, for a slice of the gaming market, which has attracted other new entrants. They include Modi Enterprises, which entered into a contract with the Stockholm-based EssNet for the installation of online lottery system 'Sunshine', consumer electronic major Videocon Group and Ispat Group.
