Lotte Confectionery expands its reach in the mainland

SHANGHAI - Lotte Confectionery, part of South Korean chaebol conglomerate Lotte Group, has announced plans to extend its marketing activities in China by distributing its chocolate brands outside of its three initial test markets of Beijing, Shanghai and Tianjin.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now