L'Oreal brief puts McCann in front

CREATIVE: McCann moved to the top due by taking the L'Oreal business away from the other roster agency, Publicis. Closely behind was EuroRSCG with important wins across several markets. The two largest creative reviews for May both came from Australia with Leo Burnett snaring the Virgin Credit Card business and JWT continuing to align the Vodafone business globally with the business shifting from Lowe.