McCann Erickson Singapore has developed an interactive Pore Calculator for visitors to upload their own photos and find out how many pores they have on their faces. Registered users are also encouraged to invite their friends to sign up to the website. The more friends, and hence the more pores, to participate, the higher the chance visitors have of winning products from L’Oreal as well as plane tickets to Tokyo, which the creative team behind the campaign says is the land of eternal beauty.
Farrokh Madon, ECD at McCann Erickson Singapore said: “With the Pore Calculator, L’Oréal engages with a young target audience in an entertainingedand interactive way while building a data bank of users. Fun meets function in this integrated campaign that includes social media like Facebook to truly connect with Singapore’s youth.”
The top scorer in the Pore Calculator Challenge holds the record of an amazing 349 million pores collected so far.
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Credits:
Project Pore Calculator Challenge
Client L’Oréal Paris’
Creative agency McCann Erickson Singapore
Executive creative director Farrokh Madon
Art director Andrew Ho
Copywriters Parixit Bhattacharya, Colin Koh
Account servicing Angelique Tan, Goh Ming Shan, Jennifer Sim
Media agency Optimedia Singapore
Media planners Amy Tan, Yenni Loh, Nelly Salim
Production company Bamboo & Wiz Werks
Exposure Print, outdoor, online
