The LongXi Nova award show is open to creative teams under 30 years of age who develop creative in Chinese. Creatives must enter as a team — which must include an art director and copywriter — endorsed by their executive creative director.
Teams will go through two rounds of competition in which they must submit a portfolio of their work in the first stage, and then undertake a creative challenge in the second. “It is critical to ensure sufficient creative leaders to cope with this ever-growing market,” said LongXi founding member Jimmy Lam. “The quantity of young creatives in the industry is never the problem — quality is what we need.”
Judging for the awards will take place in Hong Kong in July.
