HONG KONG: ZenithOptimedia Hong Kong has launched a new digital division, Zed digital, focused on delivering a range of digital services including online communications strategy, creative strategy development and imple- mentation, campaign analysis and search engine marketing.
The division will be led by Irene Loh as digital director. Loh, who has seven years of online experience, has worked at Yahoo Hong Kong and China.com.
"We are offering complete solutions with the ability to track and monitor all activities in-house. Zenith's ethos is centred around return on investment for clients and the internet is great for this."
Loh added that both new and existing Zenith clients, including British Airways, Global Beauty and Toyota, would benefit from Zed's focus on research, insight and data analysis aimed at adding value to marketing campaigns. "My goal really is to help clients generate more online ideas to equip them with the right knowledge for the digital era," she said.
Loh will report to Chris Skinner, chief executive officer of ZenithOptimedia Hong Kong.
"Irene brings a wealth of experience in this medium together with a proven track record in delivering complete solutions for clients," said Skinner.
Zed digital also has operations in China, Taiwan and Singapore.
"We are offering complete solutions with the ability to track and monitor all activities in-house. Zenith's ethos is centred around return on investment for clients and the internet is great for this."
Loh added that both new and existing Zenith clients, including British Airways, Global Beauty and Toyota, would benefit from Zed's focus on research, insight and data analysis aimed at adding value to marketing campaigns. "My goal really is to help clients generate more online ideas to equip them with the right knowledge for the digital era," she said.
Loh will report to Chris Skinner, chief executive officer of ZenithOptimedia Hong Kong.
"Irene brings a wealth of experience in this medium together with a proven track record in delivering complete solutions for clients," said Skinner.
Zed digital also has operations in China, Taiwan and Singapore.