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<p>Five of the largest multinational family restaurants in Korea have </p><p>joined forces in an integrated marketing campaign that aims to improve </p><p>their overall sales performance. </p><p><BR><BR> </p><p>The tie-up among TGI Fridays, Marche, Outback Steak, Tony Romas and </p><p>Sizzler is centred around the website bigfamily.co.kr. </p><p><BR><BR> </p><p>Customers are eligible to take part in a lottery for free meals, </p><p>notebook computers and holidays abroad after eating at the restaurants. </p><p>Discount meal coupons are also given to customers. More than 250,000 </p><p>people have accessed the eateries' site since it launched in early </p><p>April. </p><p><BR><BR> </p><p>Visitors to bigfamily.co.kr can take part in five lotteries per day, </p><p>with prizes such as Harley-Davidson T-shirts up for grabs. </p><p><BR><BR> </p><p>Meanwhile, Netian - an Internet community operator - has joined the 'big </p><p>family' and its 100,000 members have been offered gift mugs and </p><p>complimentary drinks coupons if they visit one of the multinational </p><p>restaurants. </p><p><BR><BR> </p>

by | 05/12/2000