The development comes after Lodha recently made largest foreign direct investment in the realty sector in India, valued at US$425 million.
The Lodha group currently has over 25 million sq. ft. in and around Mumbai under development across 27 projects and has a land bank of around 4,000 acres. It is understood that Madison Media won the assignment in a three-way competitive pitch and that the account is estimated as being worth Rs30 crores (US$8 million).
The account will be serviced by Madison Media Sigma headed by COO Vanita Keswani.