The worldwide restructuring, which aims to streamline the network's operations in hopes of spurring growth, has led to the axing of the regional ECD role, according to regional president Michelle Kristula-Green.
"We are looking at redefining the regional structure and one role affected is the regional CD role. Linda will be here until the first half of next year, working on projects. We will be looking at creative people in key markets to play a bigger role."
"We are looking at redefining the regional structure and one role affected is the regional CD role. Linda will be here until the first half of next year, working on projects. We will be looking at creative people in key markets to play a bigger role."
As part of the global revamp, Burnett is officially aligning its traditional Leo Burnett advertising network and its Arc Worldwide marketing services offices under one corporate umbrella. In some parts of the world, this means appointing managers to oversee both Burnett and Arc together.
However, in Asia, Michelle Kristula-Green will continue in her role as president of Leo Burnett Asia-Pacific, with Charles Cadell continuing to head Arc Worldwide Asia-Pacific.
"Burnett and Arc have always worked together in Asia from the start," noted Kristula-Green.
