Targeting a younger, sophisticated age group of 25-35 urbanites, its two TVCs play on the brand name by promising to bring some 'tenderness' back Taiwanese life.
The first TVC -- 'Tender' -- features a woman professing her affections for a man in an elevator who unfeelingly shows no interest. Out of nowhere a cleaning lady steps in offering a box of Tender tissues and giving the girl some of the tenderness she needs.
The first TVC -- 'Tender' -- features a woman professing her affections for a man in an elevator who unfeelingly shows no interest. Out of nowhere a cleaning lady steps in offering a box of Tender tissues and giving the girl some of the tenderness she needs.
The second spot -- 'Ruthless' -- follows a similar storyline showing a man fall off his bicycle in the street, with his clothes dirtied and his nose bleeding. No one offers to help the man but again out of nowhere a box of Tender tissues lands in front of the man, dropped by the very same cleaning lady.
According to United executive creative director Vivian Cheung, print ads should roll out in the next few months with the campaign running for two months initially.
Previously owned by Procter & Gamble, the Tender Tissue brand is now owned by local company Yuen Foong Yu and competes with category leader Scott.
