Jeju is a natural contrast to the urban attractions of Seoul. Lying 160km south of the Korean mainland and crowned by the 1,900-metre Mount Halla, the balmy volcanic island is considered the most attractive destination in the country.
With its scenic beauty, Jeju’s strongest selling point remains the range of incentive options on offer, which is something the Jeju Convention and Visitors Bureau has capitalised on in the past.
In June, Unesco named Halla, Volcanic Island and Lava Tubes a World Natural Heritage Site. Seongsan Ilchulbong, the volcanic island at the eastern end of Jeju, is famous for its sunrise vistas.
Jeju has now begun an aggressive push that is promoting the island’s natural beauty combined with its professional business events standards and facilities, with some notable results.
“The island has made some very big steps in a relatively short time period in terms of
the MICE market,” says Chundo Yang, marketing manager of Jeju Convention and Visitors Bureau.
Indeed, last year, Jeju welcomed 4.85 million domestic visitors and 460,000 visitors from overseas.
For a small island, there is a surprisingly good meeting capacity. Situated in the Jungmun Tourist Resort, the Jeju International Convention Centre can hold conventions for up to 3,500 people in its main hall and conferences for up to 600.
Local quality, luxury offerings
The tropical island of Jeju is a popular destination for Koreans and many Japanese. Its mixture of volcanic rock, frequent rains and temperate climate also make it a perfect incentive location
