Job title: Managing director, MindShare Singapore
Singapore's local daily, The Business Times, is a must-read for Singh, who relies on the paper's in-depth coverage and grasp of local companies and economy. "First and foremost, I need to know what's happening in Singapore," says Singh.
"They have a lot of news on our local clients and that is important because we have a lot of local clients. We need to keep abreast of what our clients are doing."
For regional publications, Singh prefers the Asian Wall Street Journal because it "gives the most perspective on our global clients". He adds that it is the only daily that offers a well-rounded perspective in its articles. Business Week offers hard news on businesses as well as more brand stories.
Name: Mike Langton
Job title: Chief executive officer, Carat Malaysia
The Edge, Malaysia's best-selling publication on business and investment, is Langton's choice. The weekly newspaper, which made its debut six years ago, provides him in-depth news and analyses on Malaysian companies and features columns, opinions and special reports.
"The Edge gives me local insight and has a very modern outlook," says Langton. "It also isn't overburdened with a lot of political claptrap either, like many other publications."
For regional news, Langton turns to the Far Eastern Economic Review because it "gives me the regional context I am looking for". He also uses the publications to track who is using the medium and how.
Name: Zoe Tan
Job title: Vice-president, strategic resources, ZenithMedia China
For Tan, The Economic Observer is by far her favourite among local titles.
"It gives in-depth coverage of Chinese corporate and business issues," she says. "They help you feel that you are a part of the industry even if you are not." She adds that it is vital for advertising and marketing professionals to be on top of the development changes. "This publication provides constant food for thought. I also find it remarkable in how they succeed in bringing in international perspectives with a balance of appreciation and critical reflection at the same time. When you read it, you feel you are lead to deconstruct a lot of social reality. It is the most powerful weekly press I have ever seen in Asia."
Name: Torie Henderson
Job title: Worldwide director, Cathay Pacific, McCann-Erickson Worldgroup
Although Hong Kong offers several local titles, almost all are published in Chinese, which isn't very helpful to Henderson who "can't read Chinese (yet), so I have to rely on imports or regional publications".
Her favourite regional titles include the Asian Wall Street Journal, the Financial Times, the business section of the International Herald Tribune and Media magazine."They keep me up-to-date with a quick snapshot of what is going on. I don't have the time for long reads, but I have to know what is going on," said Henderson.
However, Henderson would like to see these publications carry more information on the marketing and communications industry.