Live Issue... Vietnam's creative tigers waking up

This year, the judges at Cannes took notice of the 'other China' - Vietnam. The tiger nation, whose advertising industry is barely a decade old, received its second-ever Cannes nod for Saatchi & Saatchi's Olay outdoor poster. Humble figures perhaps, until you consider the country has sent in fewer than 100 entries in the last 10 years (compared to the 1,000 submissions this year from Thailand).