Live Issue... Search engine margins an issue for media agencies
It's only natural that as the digital space evolves, new frontiers like paid search engine marketing and its unpaid cousin, search engine optimisation, should be emerging. The regional rollout of Isobar search network iProspect is a tangible example of this. But with the channels plagued by margins lower than those of more traditional digital disciplines, agencies say they're finding it hard to make money.
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