Robin Hicks
Jan 29, 2009

Live Issue... Battered Batey looks for new role in changing times

As Alan Fairnington (pictured) points out, most articles about Batey these days end up being negative.

Unfortunately, there is little positive to write about the recent history of the once iconic creative agency, which closed its Thai operation in November and has just lost key client Audi in Singapore.

Fairnington, a former regional head of JWT who was appointed CEO of Batey in June 2006, hasn’t had much luck in bringing back the Batey glory days. The agency now has 30 staff in Singapore and only one sizeable client remains Qatar Airways....

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