Tracey Furniss
Apr 23, 2009

Live Issue... Agencies face tough choices to maintain talent base

With agency budget cuts and staff layoffs, will the already small creative talent pool in the region suffer?

Talent - or lack of it - has been a recurring issue in Asia’s marketing industry over the past few years.

Agency heads have repeatedly complained there has not been enough talent to go round. But that was in the boom times. Now budgets are being cut and agencies are laying off staff, what will be the effect on the industry’s talent pool

Privately, several agency heads agree that the recession has...

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