Boasting more than 12 years' industry experience on brands such as Hewlett Packard, Dell, eBay and Nokia, Lising has been tasked with deepening the fledgling agency's relationships with its existing clients, and driving growth from brands seeking an enhanced digital capability. "We will have enhanced offerings from search marketing through to advanced analytic capabilities and better web strategies," said Lising, based in Singapore.
At Blue Interactive Marketing, Lising created and executed strategies aimed at expanding the online media and search divisions. She also launched the DoubleClick Media network in Singapore.
MEC Interaction falls under the GroupM Interaction umbrella. Lising will report to both MEC Asia-Pacific CEO David Morgan, and GroupM Interaction CEO Ruth Stubbs.
Lising in regional role at Interaction
MEC has tapped former director at Blue Interactive Marketing, Rosemary Lising, as regional director for its new interactive arm. MEC Interaction.
