Matthew Keegan
Sep 13, 2024

Lions Creativity Report 2024: Ogilvy Singapore and Colenso BBDO come out on top

Having won Singapore its first ever Grand Prix with the coveted Glass Lion for Change, Ogilvy Singapore is named Asia's agency of the year. Meanwhile, Colenso BBDO ranked as the top agency across the Pacific region.

Team Ogilvy Singapore.
Team Ogilvy Singapore.
The Lions Creativity Report has issued its definitive ranking for impactful creativity. The report showcases work of creative excellence, along with the insights and effect of the results they generated, based on performance from Cannes Lions 2024. Singapore secured its first-ever Grand Prix in the Glass category for its Vaseline campaign 'Transition Body Lotion'.
 
 
Ogilvy Singapore took the crownranking as the top agency across Asia. 
 
'Transition Body Lotion' won the coveted Glass Lion for Change, giving Singapore its first-ever Grand Prix victory in the competition's history. Vaseline and Ogilvy Singapore co-created the world's first clinically proven skincare product for transsexual women after two years of study and co-creation. The product— which won in the Gender Equality category— addresses the negative effects that the transitioning process can have on skin. One of the greatest transgender populations in the world is found in Thailand, where the product was first introduced.

In total, 12 Ogilvy offices from APAC contributed to winning a total of 16 Lions, including one Grand Prix, three Silver, four Bronze, as well as 41 shortlists.

Meanwhile, Colenso BBDO ranked as the top agency across Australia, New Zealand and the Pacific region. Colenso won five Lions, including the highly coveted Outdoor Grand Prix for Pedigree Adoptable, to take first place in the region. In addition, it won two Bronze, one Silver, and one Gold Lion.
 
Asia Agency of the Year rankings 2024:
 
 
Pacific Agency of the Year rankings 2024:
 
In the country rankings, no APAC country made the top 10. Australia managed 11th position, a drop of three spots from 8th position last year. Meanwhile, India ranked 12th, a drop of two places from 10th position in 2023. Japan placed 16th, Thailand made 18th, and Singapore ranked 20th. 
 
Meanwhile, the top spot goes to the US, followed by Brazil in second, which moves up one spot from 2023. The UK is ranked third, followed by Canada in fourth position. Germany advances four spots to take the fifth place.
 
Country rankings:
 
 

Among the rankings' highlights is Coca-Cola, which won 17 Lions for its brands and won Creative Brand of the Year for the first time. 

“The Coca-Cola Company believes creativity is a superpower that drives growth, inspires people and—most importantly—ignites change," said Manolo Arroyo, EVP and global chief marketing officer, The Coca‑Cola Company.

WPP was named Creative Company of the Year, with its collaboration with Coca-Cola helping to secure three Gold Lions for ‘Thanks for Coke-Creating’, plus 14 more Lions across four pieces of work.

"Congratulations to all those who have ranked this year and have contributed to setting the global creative benchmark," said Simon Cook, CEO of Lions. "The official rankings are a celebration and a powerful tool for future success, while the report is impact-led and built with analysis from the Lions Awards, to deliver tangible examples of how creativity can drive progress."

The Lions Creativity Report features seven Regional Network of the Year awards and 12 global awards, including Creative Company, Network, Agency, Independent Network, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Healthcare Agency and Media Network.

Five subsequent reports will be released based on the 2024 core Festival streams: The Creativity Toolbox, Creative Impact, Innovation Unwrapped, Talent and Culture and Insights and Trends. Each report, available to all through Lions’ insights and intelligence platform The Work on October 17 2024, will showcase awarded work, insights from jurors, and winners and highlights from the Cannes Lions stages.

The Lions Creativity Rankings are available to view here.

 

Source:
Campaign Asia

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