He will be replaced by sister agency G2 managing director Nicky Lim, who will retain his position as head of G2 and take on a dual role overseeing both Grey brands, as group CEO, effective immediately.
Sethi is believed to be leaving the agency to pursue other interests. He joined Grey in 2004 as strategic planning director, while Lim was brought in to improve the fortunes of G2 in March 2006. Meanwhile, Grey associate general manager Irene Wong has been promoted to GM.
Sethi is believed to be leaving the agency to pursue other interests. He joined Grey in 2004 as strategic planning director, while Lim was brought in to improve the fortunes of G2 in March 2006. Meanwhile, Grey associate general manager Irene Wong has been promoted to GM.
