Liguo Garments appoints Leo Burnett

GUANGZHOU - Leo Burnett has been appointed by children's wear firm Guangzhou Liguo Garments as the brand seeks to grow its share of the market.

General manager Jeff Ho of Leo Burnett Guangzhou commented that the agency is involved with the mother and teen markets.

The children’s wear industry is growing and is estimated to be worth more than Rmb 100 billion (US$14 billion) annually.

Besides having retail stores in China, Liguo also distributes in Russia, Italy, Eastern Europe and the Middle East.