Developed by Leo Burnett, the push is spearheaded by television, and includes radio, outdoor, print, POS and online, and aims to reinforce Li Ning’s efforts to position brand as a global name among Chinese consumers.
Based on the premise that running is an enjoyable activity, the 60-second spot shows Tolossa running through China, a long run made comfortable by the ZhuFeng running shoes. The spot will also run in Li Ning’s stores throughout China.
