Guo will talk on ‘Building on the Beijing Olympic Success’, where company founder and famed athlete, Li Ning was torchbearer, giving the company valuable visibility.
Li Ning overshadowed other official sponsors of the Olympics, spending over US$200 million in marketing and sponsorship for the event, strengthening the company’s branding platform.
Li Ning overshadowed other official sponsors of the Olympics, spending over US$200 million in marketing and sponsorship for the event, strengthening the company’s branding platform.
Guo will talk on what is next for the company and how it will build on its Olympic success among other topics.
The AMEs takes place May 26 to 27. Further details of the event are available at AME.asia.
