The core concept that drives the creative of the campaign is that LG can actually make lives better. The PS80 and PS70 models allow viewers to pause, rewind and record live television programmes with the click of the button on the remote control.
Creative agency George Patterson Y&R uses humour to present a spoiled TV viewer. The commercial starts of with a man, called Matt, playing golf in his back garden. A crowd of cycling racers arrive behind and tell him they are ready for the next stage of the race and ask if he would he like to watch. Max tells them “maybe later”.
David Brand, marketing director of LG Electronics Australia says, “Consumers feel they’re living on fast forward and are constantly having to compromise, especially when it comes to their down time.
The TV commercial will run for six weeks with the support of online efforts.
Credits:
Project The LG Time Machine
Client LG Electronics Australia
Creative agency George Patterson Y&R Sydney
Executive creative director James Procter
Copywriter Bart Pawlak
Art director Robbie Kantor
Director Paul Middleditch
Producer Peter Masterton
Production company Plaza Films
Media agency Mindshare
Exposure Television, online
