The creative concept, developed by HS Ad, incorporates fairy tales and LG Health+ products to make the brand a part of everyday life.
Bearing the slogan “Caring for your Health in Every Way”, the integrated campaign aims to expand LG’s market presence in the health and lifestyle appliance sector.
Bearing the slogan “Caring for your Health in Every Way”, the integrated campaign aims to expand LG’s market presence in the health and lifestyle appliance sector.
Credits:
Project Health+
Client LG Electronics
Creative agency HS Ad
Chief creative officer BoHyun Hwang
Executive creative directors & copywriter SukJa Shin
Art director YongJun Jung
Agency producer Zong Baik
Exposure Television, print, online, in-store
