The review comes as the Korean electronics giant conducts concurrent global reviews of its creative, media and digital marketing businesses.
It is believed that the PR pitch involves only Burson and GolinHarris. While one source noted that LG is “restless about its brand”, LG is known to conduct regular annual reviews of its PR business, which Burson has handled for a number of years.
It is believed that the PR pitch involves only Burson and GolinHarris. While one source noted that LG is “restless about its brand”, LG is known to conduct regular annual reviews of its PR business, which Burson has handled for a number of years.
