The Infinia LED TV is touted as a desirable product for football fans wanting bigger screen TVs with better technology to allow them a top-notch experience during this World Cup season.
Although LG is not an official sponsor of the football tournament, its latest promotion, the LG World Cup, is meant to position the brand as a 'sponsor' of football fans instead to facilitate a better emotional connection while reflecting its brand essence.
Developed by MRM Worldwide, the campaign's website allows consumers to experience LG's products while closely following the World Cup and interacting with other football fans.
Credits
Project: LG World Cup
Client: LG Electronics Thailand
Creative agency: MRM Worldwide Thailand
Executive creative director: Saharath Sawadatikom
Senior art director: Keatnapin Sobhinnon
Art director: Chotika Ophaswongse
Copywriter: Prayer Trairatvorakul
Digital strategic planning director: Chawana Praesrisakul
Senior account manager: Maas Virajoti
Account executive: Nutcha Mauthorn
Exposure: Online, radio, print
