The one-month long campaign by Grey Group Malaysia draws attention to the data backing service in LG handsets. The creative executions show what can happen to memories over a period of time. Faces of friends and loved ones could fade.
Losing a handset is less important. Losing all the contact numbers and details is a greater concern for all mobile users.
Losing a handset is less important. Losing all the contact numbers and details is a greater concern for all mobile users.
The team at Grey Group highlighted that mobile brands often emphasise the technology and communication, but seldom look into what they are selling – handsets.
Credits:
Project Don't lose your contacts
Client LG Electronics Malaysia
Creative agency Grey Group Malaysia
Executive creative director David Sin
Art directors Leong Kit Tze, David HK Tan
Copywriters Sagar Paranjpe, Eujin Foong
Photographer Loh Lin Shan
Exposure Outdoor
