According to reports, LG is looking to consolidate its PR business with one agency that will represent the brand across its eight key regions, including three markets in Asia: Asia-Pacific, China, Korea, Europe, Latin America, the Middle East and Africa and the US.
The agencies vying for the account are reportedly Burson-Marsteller, which manages the account in Korea; US and Russia incumbent Ogilvy PR; Latin America incumbent Porter-Novelli; and Hill & Knowlton.
The pitch is slated to take place in Seoul on Thursday.
