The latest regional appointment has Choi overseeing the pan-Asian sales and marketing portfolio of the Korean firm’s mobile business.
In addition, he is also charged with an additional portfolio as LG Mobile Communications’ Asia business leader with direct P&L, strategic and operational responsibilities across the region.
Based in Singapore, he said: “With fast growing adoption and usage rates, Asia is perhaps the most important market in the mobile communications industry today. I am glad to be able to play a part in LG’s continued commitment towards growth, product diversity, and market development in our key markets across Asia.”