Mayor Oh Se-hoon had called for a fresh marketing strategy for Seoul tourism, including the establishment of a unique brand-image and an integrated campaign to promote the city in 11 key markets, emphasising China, Japan and the US.
LG Ad recently lost its two year-hold on a $19.5 million account with the Korea Tourism Organisation, with the government body transferring the business to Cheil.
LG Ad recently lost its two year-hold on a $19.5 million account with the Korea Tourism Organisation, with the government body transferring the business to Cheil.
