Lexus goes for 'edgy' local launch of GS executive sedan
HONG KONG - Crown Motors, the sole distributor of Lexus in Hong Kong, has rolled out a new ad campaign titled 'Reveal the unstoppable glamour', which aims to promote a more edgy and sporty image for the Lexus GS executive sedan in conjunction with its retail debut on 17 February.
by Benjamin Li
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features