Lewis PR Tokyo will be led by general manager Fred Tanaka, who will report to Erin Atan, senior vice-president of Lewis Asia-Pacific.
Tanaka joins Lewis from boutique agency PR Bank, which he founded in 2005, and brings experience with brands such as All Nippon Airways, DaimlerChrysler, ExxonMobil and Giorgio Armani.
“Japan is a thriving market for the consumer, corporate and biosciences sectors, and as an agency that is independent and fast-growing in these areas, we see a potential to establish our brand through our integrated and flexible proposition,” said Atan.
Lewis PR Tokyo adds to offices in operation in five countries in Asia-Pacific: Australia, China, Hong Kong, India, and Singapore.
Lewis PR spreads its wings to Japan
TOKYO - Lewis PR has expanded into Japan, marking the agency's 33rd office opening worldwide.
