The office will be led by general manager, Fred Tanaka (pictured), who will report to Erin Atan, senior vice-president of Lewis Asia-Pacific. Tanaka joins Lewis from boutique agency PR Bank, which he founded in 2005.
"Japan is a thriving market for the consumer, corporate and biosciences sectors, and as an agency that is independent and fast-growing in these areas, we see a potential to establish our brand through our integrated and flexible proposition to the market," said Atan.
Lewis PR Tokyo adds to offices already in operation in five countries in Asia-Pacific including Australia, China, Hong Kong, India, and Singapore.
Lewis PR sets up shop in Japan
SINGAPORE - Lewis PR has expanded into Japan, marking the agency's 33rd office opening globally.
