Levi's taps TBWA\Korea for full-service brief

Levi Strauss Korea has appointed TBWA\Korea to handle its US$3 million creative, media planning and buying account, after edging incumbent agency BBDO, and Twenty Twenty in a competitive pitch. <BR><BR> Levi's has tasked TBWA with boosting creativity and bringing a fresh approach to the brand. The first work is expected to begin rolling out in August.