The campaign puts jeans on fairy tale characters to help a younger audience relate to the fashion line.
Credits:
Project Little Toughies
Client Levi's Strauss Asia Pacific
Creative agency BBH Asia Pacific , Singapore
Executive creative director
Credits:
Project Little Toughies
Client Levi's Strauss Asia Pacific
Creative agency BBH Asia Pacific , Singapore
Executive creative director
Steve Elrick
Creative director Todd Waldron
Art director Eirma Webster
Copywriter Angie Featherstone
Agency producer D'or Tey
Visualisers Loh Heng Loong, Ken Lee
Illustrator Tye Sok Kuan
Account director Frances Great
Account manager Lesley-Anne Johns
Exposure Print
Creative director Todd Waldron
Art director Eirma Webster
Copywriter Angie Featherstone
Agency producer D'or Tey
Visualisers Loh Heng Loong, Ken Lee
Illustrator Tye Sok Kuan
Account director Frances Great
Account manager Lesley-Anne Johns
Exposure Print
