Less than nimble
The subject's amazingly agile and it wouldn't have done for the execution of the Hong Kong launch of the Spiderman movie was less than nimble. Movie promoters took the action hero to the MTR stations, making maximum use of the range and flexibility of advertising formats available. In one of the busiest stations, a three-dimensional cut-out image of Spiderman appears to be scaling the entrance, while other stations have been decorated with spider webs. Promoters are also screening trailers of the movie on plasma television sets distributed across the network.