Less face time: New Geometry COO to boost O2O activation in China

SHANGHAI - While the bulk of shopper marketing in China still involves face-to-face, in-store promotions, increased competition and the development of more sophisticated methods are starting to shift client demand, according to Gareth Ellen, who has just been appointed COO of Geometry Global China.

by Emily Tan

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now