In her new role, Leong will report to Eddie Booth, Leo Burnett's Greater China chairman and chief executive of the agency's Hong Kong office.
Leong explained that the promotion was essentially a consolidation of her three previous titles, which she held simultaneously.
As new business director, Leong led the agency to win important pitches such as Hang Seng Bank and Dragonair, while working on local accounts such as CSL, Ferrero and Heineken as management supervisor. She also worked as director of external affairs. Leong's new appointment is effective immediately.
“This is a step up, but I don’t see any drastic changes on the way in terms of duties and skillsets,” Leong said of her promotion.
