Although Leo Burnett was not available to comment on the news, the agency is believed to have agreed to handle the client’s 40 million baht (US$1.3 million) account for a cost-saving budget of 33 million baht, according to one source close to the pitch. Leo Burnett handled the domestic TAT business in 2000, before losing it to Dentsu.
The 300 million baht international business is expected to be decided in a fortnight.
