Leo Burnett wins China award for the second year

GUANGZHOU: Leo Burnett has won the President's Choice Award for the second year running at the Procter and Gamble Greater China Advertising Awards.

The agency won the prestigious 'best of show' prize for its work on SK-II Hong Kong - a celebrity testimonial for the product which featured top Hong Kong model, Qi Qi.

P&G Greater China president, Laurent Philippe, said: "SK-II deserved special recognition among the world class brands, because it had delivered consistent volume and profit growth over the past two years and has established a very strong, distinct advertising image."

Burnett also won the award last year for two Rejoice campaigns - 'Confidence' in China and 'Sink-boy' in Hong Kong and Taiwan.