Leo Burnett Taiwan's general manager resigns

<p>TAIPEI - Alan Huang, general manager of Leo Burnett Taiwan, is leaving the agency after a two-year stint that brought major clients Chunghwa Telcom and China Motor Corp (CMC) - in particular its Mitsubishi-licensed models Colt Plus, Savrin and Outlander - to the agency.<br /><br />The account wins helped Burnett earn the top position in external annual agency rankings last year. “I’m retiring to take a break, and I have no idea what my next move will be except for a long trip,” said Huang.<br /><br /> Huang joined Leo Burnett in March 2006, coming from a seven-year run as general manager at Batey Advertising. During his tenure, Batey became one of the top 10 agencies in Taiwan.<br /><br />Huang said he was hired by Leo Burnett to help woo telecom and automobile clients. Both Chunghwa Telcom and CMC were Batey clients.<br /><br />Referring to Margaret Huang, Leo Burnett’s MD, Huang said: “She wanted me to develop this business. I did  very well, and now my job is done.” <br /><br />Leo Burnett CEO for Greater China, Michael Wood, said that Alan Huang headed one of two client service groups within the Taipei agency, with executive vice-president AP Lin heading the other.<br /><br />Neither client service group is a formal division. Instead, each is a ‘cluster of clients’ comprised of a mix of businesses grouped by synergies within the agency, according to Wood, adding that Huang “will step back in and take a deeper operational role.”</p>