Leo Burnett Singapore scoops lucrative Courts account

SINGAPORE - Courts has shifted its creative account from DDB to Leo Burnett following a final shootout, that pit the two agencies against M&C Saatchi and Batey.

by | 03/16/2007

Courts CEO Terry O’Connor confirmed the win and estimated the media spend at S$12-18 million (US$7.9-$11.8 million) in Singapore alone.

Meanwhile Kurt Viertel, MD of Leo Burnett said, “What Terry needs is more than just traditional advertising. We have a very strong offering with the combination of Leo Burnett and Arc.”

Leo Burnett’s contract begins in May.

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