Leo Burnett Singapore hires four to creative team

SINGAPORE – Leo Burnett Singapore has boosted its creative team with Steve Kyriakou named senior copywriter, Jae Soh named senior art director, Colin Koh appointed copywriter and Henry Soon as digital art director.

Leo Burnett adds four to its creative team in Singapore.

Kyriakou joins from McCann Erickson Singapore, and has worked with brands such as Volvo, DBS, Mastercard, Carlsberg, Coca Cola, Changi Airport and SaxoBank in his career that included positions at Euro RSCG, GRIP and Saatchi & Saatchi in Toronto. In this role, he reunites with his previous partner, senior art director, Shawnn Lai, who joined the Leo Burnett Group last July.

Soh joins from Saatchi & Saatchi Singapore where he worked on Aware, ESPN, Guinness, Hewlett Packard, Lexus, Republic of Singapore Navy, Singapore Zoo and United Overseas Bank.

Koh also joins from McCann Erickson, and has worked with Nokia, AIA, MasterCard, L’Oreal Paris, Maybank and KFC. He was a part of the McCann Erickson team that helped to win the global pitch for Holiday Inn.

Soon joins Leo Burnett from Yolk Singapore. With five years of experience in the business, he has handled work for Canon, Microsoft MSN (regional), Kaplan, DIGI Malaysia, Twilight’s China Official Launch, among others.

Speaking about the appointments, Chiu said, “Steve, Jae, Collin and Henry are extremely talented individuals who bring passion and valuable experience to the team; more importantly, their personalities and creative styles are the right fit for the culture of Leo Burnett and the type of work we do which is driven by Humankind thinking. I’m confident that they’ll hit the ground running and contribute to the momentum of success which has seen the agency grow by over 50 per cent in the past year.”

| Leo Burnett